A LIFESTYLE BRAND CREATED FOR THE PEOPLE.

OUR GOAL IS TO CREATE A STREETWEAR BRAND WHERE THE CONSUMER WILL BE FULFILLED UPON EVERY PURCHASE. WE WANT EVERY CUSTOMER TO FEEL THEY ARE INVESTING IN THEMSELVES WHEN BUYING OUR PRODUCTS BY RECEIVING EXCLUSIVE BENEFITS FOR THEIR LOYALTIES

WE AT IMPERATIVE STRIVE TO MAKE A DIFFERENCE IN THIS WORLD. THEREFORE AT THE END OF EACH COLLECTION WE WILL DONATE TO A CHARITY OF YOUR CHOICE. ALL CUSTOMERS WILL RECEIVE A REWARD AS A THANK YOU FOR HELPING MAKE A DIFFERENCE